The Essential Google Reviews Guide for Businesses

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This Google Reviews Guide is designed for business owners looking to improve their local SEO ranking and Google Maps ranking.

Online reviews have always been an amazing growth strategy in digital marketing.?

Today, we have hundreds of review sites on the internet. They help us make purchase decisions and spend our money wisely whenever we are in doubt.

However…

Google reviews take this approach to a whole new level. 

And if you’re not focusing on them in your business, you’re missing out on a lot of easy opportunities for growth.

In this Google reviews guide, we’ll teach how to get more Google reviews for your business. You’ll also learn how to respond to them and the best ways to deal with any negative comments.

What are Google Reviews?

Google reviews are the feedback your customers leave on your Google My Business profile after they finish working with you. It’s a short comment that describes your product or service.

sample google reviews guide

Your customers write these comments to show how the experience was and how it felt to be in business with you. 

They could even go into details about what they liked/disliked about the whole process. And they can also share stories on why they recommend you and your services.

How Important Are Google Reviews?

Important enough for use to create an essential Google Reviews Guide for businesses. ??

For starters:

Unlike other review sites, Google reviews have a direct impact on your local SEO.

This means businesses with higher numbers of positive reviews get more brand visibility in local search results. And we all know the importance of high rankings in attracting high-quality customers.

But not only that…

Reviews have always been an effective marketing technique. They promote you as a legit, authentic business that provides top-notch services to its customers.

Keep in mind that these reviews appear next to your business profile on Google. So, that boosts your conversion rates.

When you have amazing positive reviews, people will prefer to work with you. They wouldn’t risk working with any other competitor on the list.

Even better:

Positive reviews encourage potential customers to make quick purchase decisions when in doubt. Buyers wouldn’t have a lot to doubt or think about before getting started.

That pushes them towards taking action by contacting you directly or calling your phone number to get started.

free seo scorecard

How to Gather More Google Reviews

One of the biggest takeaways from this Google Reviews guide should be the emphasis on getting more reviews.

The most straightforward approach to gathering Google reviews is this:

Ask your customers directly.

There’s no one in this world more willing to pay you back than a happy customer. If they have a good, successful experience with you, they’ll be ready to help your business achieve further success.

You might be wondering:

How do I ask for Google reviews?

You can ask for a review after you talk to a customer in person after you’re done doing business. Or even better, you can send them a direct, personalized email to let them share their thoughts.

get more google reviews

The second thing you must consider is to keep them comfortable. You need to let them speak in their own words and use their own language.

When you push a satisfied customer too hard towards leaving a positive review, they’re less likely to do it.

What you want to do instead is to include them in the process. 

For example, you could say that you want to “hear their thoughts” or “share their experience with others”.

Now:

As soon as they show their willingness to share a review, be thankful for their time and effort.

One way you can show that is by making this as easy as possible for them.

If they’re stuck, offer help by guiding them through what their review should cover. But be sure not to push them to only say what you want them to say.

Should you Reply to Reviews?

Always.

While Google reviews help SEO and build credibility, replying to them is what completes the package.

Google never said that responding to reviews has a direct impact on your SEO. However, they do recommend that you reply to reviews on this support page.

Moreover:

A company that responds to reviews will seem even more authentic and professional. And a simple response shows that you care about your customers and treat them well.

So:

Be sure to respond to all reviews, no matter the stars rating or the comment. 

If it’s a positive one, then you’ll move many steps ahead. 

And if it’s a negative comment, you’ll get the chance to apologize. You can explain what went wrong and perhaps offer to fix things.

Can Business Owners Delete Google Reviews?

Unfortunately…

You can’t.

Part of the authenticity and truthfulness of Google reviews is that they can’t be deleted by business owners.

Only the person posting the review can edit or delete it.

Now:

If the review is fake or wrong, you can flag it as inappropriate. Google will then review it manually and delete it if they find that it violates their policies.

Delete Google Reviews

However…

That process can take a long time, which may cause you to lose lots of potential customers.

But don’t worry — we have a few solutions for you!

The first thing you must do is respond to the comment in a truthful, professional manner. Explain what went wrong and offer to fix it.

Another thing you can do is to solve the customer’s problem. Try to understand why they’re upset with your service, and offer them a deal. 

Once they’re happy with your service, ask them to delete the review.

Lastly:

If the review and has nothing to do with your business, it’s possible that it was part of a negative SEO attack. Try to verify the comment and look for evidence that you actually worked with them.

Can You Buy Reviews?

Most Google Reviews guides do not talk about this topic, but it’s an important one.

Unless you want to put an end to your organic traffic, the answer is a straight no.

Buying Google reviews is the worst thing you can do to your business.

It’s against Google’s terms of service. If they catch you doing this, you’ll be heavily penalized and lose all your organic traffic.

Even worse:

If the reviews you get seem unauthentic, even customers will stay away from your business.

So…

Be sure to only build your business on trust and authenticity. Everyone will love you for it.

Google Reviews Guide: Conclusion

Now it’s your turn!

Google reviews are super important to the success of your business online. And all you have to do is follow the tips in this guide to take your business to the next level.

Looking to grow your business with local SEO? We’re at your service!

Check out our local SEO services to learn more about what you need to succeed and how we can help you.

And be sure to tell us what you thought about this Google Reviews Guide in the comments below.

Jeramy Gordon is the founder and Chief Content Officer at the Lorem Ipsum Company. He has been creating successful content strategies for almost two decades and believes in the power of high-quality content. He lives in Orange County, California, with his wife and two children.

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